Brand Manager for the Market
Leader in the Aviation Industry.
|
Function /department |
Marketing |
Designation |
Brand Manager |
|
Location |
Mumbai |
Grade |
M3B |
|
Reports to |
Senior Manager – Marketing |
ReportEE |
|
1.
JOB REQUIREMENTS
|
Education
Qualification |
Essential |
Graduation, MBA
Marketing |
|
Essential Experience |
4-5 Years |
|
Additional Knowledge |
|
2.
JOB
DESCRIPTION
3.
Main Purpose of the Job
|
To manage all
brand-related activities for the brand and to manage all
brand interfaces at in-flight touch-points |
4.
Key Responsibilities of the Job
|
Sl. |
Responsibility Area |
|
1. |
Creative generation –
Responsible for generation of all brand-related creative
elements for the brand using internal and external resources
(ad agency etc) |
|
2. |
IFE
management – Responsible for content management and
execution of IFE system and to liaise with Engineering for
timely updation etc. Also responsible for all related
coordination with IFE management agencies (Matrix, Pixion
etc) and for alliances on the IFE product |
|
3. |
Responsible for effective
management of the Air Boutique through internal and external
stakeholders |
|
4. |
Development of business plans
for special projects with an eye on international operations
– Duty-free shopping, international in-flight magazine etc |
5.
Additional Responsibilities
|
1 |
Consumer promotion initiatives
for the brand |
|
2 |
Drive innovation within
creative execution and across all communication touch-points |
|
