Function /department

 Marketing

Designation

Asst Manager - Activation

Location

Mumbai

Reports  to

Manager – Brand Activation

Reportees

Education Qualification

Essential

Graduation, MBA Marketing

Essential Experience

3-4 Years

Additional Knowledge

Computer proficiency (Photo Shop, Corel Draw)

To create and maximise brand awareness and connect through various on-ground touch points initiatives, promotions & events, outdoor, collaterals and tie-ups

Sl.

Responsibility Area

1.

Airport Activation– Innovation, planning and execution of all Airport promotion and communication activities.  Execution of co-branded promotions at various airport touch points.

2.

Brand patrol - CTO and Company offices

v  Development and implementation of tangible elements

v  Branding and visibility

v  Develop and execute  concept across all CTOs

3.

Merchandizing and collaterals

Planning, Development and execution of various Merchandise and collaterals for the Airline

v   Design and development of in-flight gifting

v  Planning and procurement of trade marketing requirements.

v  Supplier evaluation and subsequent empanelment

1

Co-ordinating with the Brand Team for creative adaptations for Airport communication

2

Ensuring best vendors at the most effective rates

3

Establishing a culture of innovation and ideas within the Marketing team